A Vitamin & Supplement Brand Project.
Project Overview
This project was developed as part of my Communication Design course and centers around creating a branding and packaging system for a vitamin and supplement brand. The goal of the brand is to provide pure, high-quality ingredients that support wellness and healthy aging. INNER BALANCE is tailored for adults aged 55 and older who are seeking to live a healthier, more balanced lifestyle.
Brainstorming
I started by researching vitamin and supplement brands to get inspiration and understand what key information is needed for the product. From there, I came up with the name INNER BALANCE—a name fitting for a wellness-focused brand. I then focused on brainstorming a logo that reflects the brand’s identity, aiming for something that feels calm, trustworthy, and aligned with the idea of balance.
Concept Ideation
Design Choice
Stationaries
Dielines
A Vitamin & Supplement
A Vitamin & Supplement
A Vitamin & Supplement